Revolutionizing Demand Generation: How Markivis Increased Inbound Leads by 80%

ABOUT THE CLIENT

A leading B2B appointment setting company, the client is backed with a significant presence across the US, UK, India, and APAC regions. The client was looking to invest in marketing activities but were hesitant to build an in-house marketing team. They wanted a partner who could improve their brand presence, build a marketing strategy, execute campaigns, and generate inbound leads. Their measure of success was only the impact on the marketing funnel.

THE APPROACH

We started by conducting a workshop with the client to understand their marketing challenges and concerns. We realized that while the communication to clients was different, the collaterals/website/presentations had different messaging. So, we built a customized model on the RACE approach for the client and worked in a phased approach. We placed one of our resources at the client’s office to operate as a single point of contact to handle day-to-day marketing tasks and operate as our feet on the ground. The strategy was spectacular and helped us leverage three core elements:

BRANDING

We started by working on the brand tonality and messaging, ensuring that all collaterals had the same message. The website/corporate presentation and templates were standardized to ensure that the messaging was consistent. We took over the social media activities for the client and started posting on them on a regular basis. We developed a new website focused on SEO.

MARKETING

We worked with the client to identify the keywords for SEO and modified the website content based on the number of searches in the desired geographies. We built a significant presence on social media (Twitter and LinkedIn) and generated thought leadership content in terms of blogs and posts for the website. Leveraging a combination of inbound and outbound marketing campaigns, we were able to add significant inbound leads in the sales pipeline.

FULL-CIRCLE EXECUTION

Our team worked on a 360-degree approach, focusing on improving the client’s brand presence, generating high-quality leads, and ultimately driving results. The execution was a success, resulting in a substantial increase in inbound leads and a stronger overall marketing funnel for the client.