With you rapidly growing your business, there will be a point where it will become difficult to manage and sustain customer relationships. Marketing Automation can assist you with this by helping you connect with your prospects by providing them with customized content that will in return churn them through the different stages of the lifecycle and convert them to loyal customers.
Several personalized marketing campaigns aimed towards generating leads can be leveraged to build your brand image and capture a place in the mind of the prospect, helping you move the prospects through the different phases of the sales funnel. You can even help them recall your brand by sending well-timed follow-ups until they become a paying customer.
Marketing Automation helps you streamline your day-to-day marketing tasks and automate them. However, the role of marketing automation is more than that.
How marketing automation can boost sales
1. Personalized Website
Your website is the first impression that a prospect draws about your business. By collecting data such as where they live, about their work, what are they looking for, and their job title you can create personalized landing pages for the prospects helping you create more engagements leading to higher conversion rates.
For example, if you are an e-commerce portal and a prospect is looking for a particular line of products then with the help of the marketing automation platform you can create a personalized landing page that will be first showcased to them. This will improve the overall experience of the prospect.
2. Leveraging Up-Selling and Cross-Selling to Engage the Prospects
Marketing automation allows you to track prospects’ profiles and their browsing behavior to determine what they are interested in. By leveraging the information gathered with the help of the marketing automation, you can up-sell and cross-sell your product or service by sending a targeted message via the varieties of the available marketing campaign, such as emails or inbound marketing notifications, helping you enhance your relations with them.
For example, if a prospect has shown interest in the service that you are providing you can send automated emails with case studies and blogs of how you have added value to your clients’ businesses. Deploying the right marketing campaigns at the right time can help you boost your conversions in no time.
Must Read: How do you Validate Your Marketing Campaign?
3. Multi-channel Tracking
With the ability to use tools such as triggered emails and web personalization provided by the marketing automation platforms you can engage your prospects with personalized content based on their interests. This in return will help you boost your conversion rates and, in turn, sales.
4. Lead Nurturing
Not all leads are warm that can be forwarded to the sales team, you need to convert them into one. This is where lead nurturing comes into play.
By using lead nurturing and segmentation simultaneously to send specific and targeted content to your prospects you can urge the prospects to becomes sales-ready without being too persuasive.
Many leads enter the sales funnel in the awareness phase and need to be guided through the sales funnel to make the purchase. By leveraging the marketing automation tool effectively, you can measure ROI and decide your next campaign accordingly.
5. A/B Testing
Testing of different marketing campaigns can be done with the help of a marketing automation platform. This informs you about the effectiveness of the campaigns by choosing between different texts, images, call-to-actions, and other elements to let you know what works best for your target audience.
After running the campaigns, you can monitor your landing page analytics and the email open rates, and other metrics to analyze the marketing campaign’s results.
Marketing automation offers a plethora of benefits, apart from the ones mentioned in this article. All businesses of any size can leverage the marketing automation software to streamline their marketing and sales teams with the goal being to get more sales.
Get in touch with the Martech experts at Markivis to discuss how we can add value to your investment in marketing automation.
