So, you are ready to invest in Marketing Automation software – sounds great!
But the main question that you might be wondering about is – which is the right Marketing Automation software for your business? According to chiefmartec.com, there are over 8000 marketing automation softwares available in the market to choose from.
The answer of which marketing automation software to choose still depends on what results and process you are trying to achieve. The type of business and the target audience being catered to are also important factors to keep an eye on.
This is the reason we are helping you choose the right marketing automation software based on the following parameters. But let us first understand why marketing automation software is important for a business.
Why is Marketing Automation Software Important for Your Business?
Marketing Automation Softwares are packed with a variety of tools to leverage marketing, sales, and service processes that help businesses cater to their target audience.
The organizations that use marketing automation software have reported seeing an increase of almost 27% in their lead volume, increase in lead conversion by over 28%, and can increase their return on investment by a whopping 31%.
The marketing automation software aligns your marketing and sales team to help them function more effectively and precisely on the qualified lead.
According to research, it has been noted that the organizations that use marketing automation software to map buyer’s journey and nurture prospects witnessed a massive increase of 451% in qualified leads.
Well, let us now understand the factors we should consider while selecting the right marketing automation software for your business.
Pointers to keep in mind before choosing a Marketing Automation Software for your business
1. User Interface
The interface of the marketing automation software plays a crucial role. It needs to be intuitive and interactive as your team will be using it on daily basis. Complicated navigation will make it hard for your team to understand the automation software which will decrease the team’s efficiency. Test the software before making the purchase. Conduct simple tasks on the software and notice how effectively you could do it without jumping from one place to another or simply changing tabs multiple times.
Here are the questions you should ask about user interface before choosing the marketing automation software:
- How easy is it to navigate through the tools?
- How fast can your team use the tool to its full potential?
- Do you need to jump from one tab to another to get simple tasks done?
2. Features & Benefits
Create a checklist of features that the software should have that are required for your business. The features it comes packed with should help your business grow and make the tasks easier to perform, which is every marketing automation software’s primary objective. Also, it is recommended to check if you can easily integrate the marketing automation software with your existing stack of tools that your business uses as it would help to keep all your processes centralized and help your higher management to have a more precise picture of the progress.
Here are the questions you should ask about features before choosing the marketing automation software:
- Does it have all the stack of tools that you need?
- Is it equipped with the latest technology features as compared to competitors?
- Can it be integrated with your existing stack of tools?
3. Resources & Manual
While making a purchase make sure that the marketing automation provider has learning resources and manuals to help their buyers understand how to use the tools. Look for if there is an online database of resources that you can easily refer to while setting up your software. Many marketing automation software provides resources like guides, eBooks, how-to videos, and webinars to help its users with all the required help. There are online communities, where a new buyer can ask questions and get the best response from the industry experts to help them with the same.
Here are the questions you should ask for:
- What kind of resources are available online?
- Does it have an online community?
- Are the resources really helpful to the new users?
4. Software Customer Support
Great after-sales and customer support are primary factors that make an organization gain goodwill in the market. Quality support helps the product users to easily resolve any issue that arises. Also, the type of customer support and the availability of the support team make up for an important factor. While we have seen that most major marketing automation providers do provide support through call, email, and live chat to cater to their users.
Here are the questions you should ask for:
- How quickly can you connect with the customer support team?
- What is the availability of the support team members?
- What are the other modes to reach out if live chat is not available?
5. Reviews From Users
Like any purchase that you make, you must go through the reviews and comments made by their existing users on several platforms to know about their opinions before making the purchase. This helps you to have a clear picture of how well is the product designed to fit the needs of businesses. Also, look out for reviews from similar businesses as yours, this will help you to better analyze your decision before making the purchase. Also, make sure you check the total number of users of the marketing automation software as it will help you understand how much is the demand for the software in the market. If the numbers are good – then you have your answer.
Here are the questions you should ask for:
- What is the total number of active users of the platform?
- What are its users saying about the product?
- Does that fit your type of business – B2B or B2C cycle?
6. Pricing
There is simply no doubt that good marketing automation software comes with a good amount of price tag. So, do good research of the product you are paying for. Also, check what the competitors are offering at the same price point. The value proposition and the pricing need to be justified before making any decision.
Here are the questions you should ask for:
- What are the competitors offering at the pricing?
- How is the pricing defined and what are you getting in the budget?
- What is the model of payment and is there any discount?
7. Agencies Providing Marketing Automation Services
It is no doubt that even after going through the resources and manuals provided, it becomes complex at times to set up the marketing automation software. It is advised that you check if any marketing automation service providers are experts in the tool that you have purchased so that you can reach out to help you out in the future.
How Markivis can Help You in Choosing the Right Marketing Automation Software
Markivis is a Marketing automation Agency with a team of martech experts with a combined experience of 25+ years in the marketing automation industry. We as a team have helped several clients by helping them choose the right software and then setting and implementing their Marketing Automation Software.
Our implementation process is streamlined and we take it in a very constructive manner by assessing all the requirements of the purchaser, understanding their target audience, their business cycle, and what results they are anticipating through leveraging the software. As experts, we also provide services to help marketing automation users best utilize their software.
Well, now you know what are the factors that you should consider while deciding so that you can make the best choice to select the right marketing automation software for your business to get the best results.
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