Over the years, a large number of B2B organizations have leveraged Account-Based Marketing (ABM) to reach out to their targeted audience and improve their sales closure ratios. It is a comprehensive approach towards reaching out to high-value accounts through personalized campaigns and relevant messaging. However, Account-Based Marketing is a complex marketing program that requires a personalized multi-level approach and needs significant investments in terms of resources and budgets.
Markivis is a trusted ABM agency, with its years of expertise in account-based intelligence and experience in delivering successful ABM campaigns, we help you secure high-value accounts within a span of a few months.
The first step towards running an ABM campaign is to shortlist the high-value accounts successfully. This is an extensive effort that requires an in-depth look at your business, which involves understanding your existing strengths and analyzing your current accounts.
At Markivis, we help you streamline the process of evaluating and identifying high-value accounts through:
ABM plans generally have a horizon of 12 – 24 months and even longer gestation periods.
Building a comprehensive ABM strategy is an extensive exercise that requires specific inputs coming from existing sales and relationship managers. By working as an extension of your team, our dedicated ABM experts help you build a successful ABM strategy by following these key steps:
An ABM strategy can deliver better results if leveraged with the right tools. However, from executing email campaigns using marketing automation systems to retargeting tools for advertisements, there are many tools available to choose from – each with its own function, benefit, and price point. As a result, it becomes complicated to select the right tools which complement each other.
Our Account-Based Marketing Services help you select tools that offer a full suite of actions needed for a thorough ABM undertaking.
Once the ABM strategy and tools are in place, we start focusing on your marketing message buildup. Our account managers ensure that the right message is delivered to the key decision-makers and influencers by running targeted ABM campaigns through the chosen channels.
If you use multiple tools, ABM reporting can become complex. Also, with numerous Account-Based Marketing programs being executed across the organization and simultaneous touchpoints, it becomes difficult to capture accurate insights using existing tools.
At Markivis, with the use of account-based intelligence, we have created a framework to quantify the ABM efforts and score them based on various touchpoints and buyer engagement.
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