Investing in a customer acquisition strategy is crucial for your startup to attract the right leads for your business and retain them for a more extended period. But, according to ProfitWell, customer acquisition costs have seen a 50% rise in the past 5 years.
This problem tends to increase when startups fail to define their strategy. If you do not have a plan, you might be wasting your money or spending too much without getting any results.
But what is customer acquisition, and why does your startup need it? Let’s see below.
What is Customer Acquisition?
Customer Acquisition is the process that a company undergoes to gain new customers. From lead generation to activation, client loyalty, and conversion rate improvement, customer acquisition addresses every stage of the customer lifecycle.
A perfect and well-aligned retention strategy will not only attract customers but also nurture them until they become leads and finally convert them into customers.
Customers have the nature of moving forward onto a different brand or product if they fail to get what they want or if a business fails to hold them. Hence, it is crucial for you to continuously work on the loopholes in your customer acquisition strategy and work to fill them.
5 Digital Channels to use for Customer Acquisition
1. Social Media
With 4.7 billion people present on social media, it is one of the biggest channels to drive potential customers toward your business. A startup can attract an audience by posting organic posts or running ads on social media platforms such as Instagram, Facebook, YouTube, etc.
There are multiple benefits of being present on social media as a business. Some of them are as follows:
- It shows your creative side to the customers
- Promotes your products and services to your followers
- Takes your audience to your website with the help of links present on your page
- Increase your brand awareness
2. Content Marketing
Content marketing involves creating different forms of content, such as blogs, videos, podcasts, guides, etc., to inform readers and introduce them to your business.
Content marketing for startups has proved to be one of the most effective methods of increasing website traffic. A startup can post relevant content according to the interest of the audience
3. SEO (Search Engine Optimisation)
Search engine optimization is about optimizing the content on your website to rank higher in Google.
By using SEO, you can:
- Drive quality traffic to your website
- Lower your Google Ad spend
- Convert more leads
- Rank your website, which will get you more clicks
One downside of SEO is that it can take time to get results, so you want to plan for the long term. Also, because Google is constantly changing its algorithm, it’s essential to know what changes will affect your rankings in search results. The result may still be worth your time!
4. Mobile Marketing
Around 67% of the global population use smartphones today. This has allowed many businesses to market their products and services through smartphones.
Mobile marketing refers to marketing your products to your customers through smartphones using services such as SMS, apps, notifications, etc.
5. Email Marketing
Email marketing is one of the best channels to reach your customers directly. You can inform your customers about your latest products, services, discounts, etc., via email.
For every email you send with a personal element, the more the customer gets reminded of your brand.
Conclusion
In conclusion, a customer acquisition strategy is integral to any startup’s growth plan. It is a strategic way to get customers in the door and keep them returning.
These were the channels and ways you could use to attract more and more customers to your business. If you face any marketing problems, you can always contact us here!
