With the surge in digital selling, the marketer’s role in the digital economy has become vital to any organization. A great marketing strategy is required to understand the consumer’s behavior and to predict the buyer’s journey. To support the organization’s team and streamline the marketing process, a marketing automation platform has become a necessity.
Marketing Automation with its wide variety of tools assists in streamlining the marketing strategies and helps to automate the tasks to focus on the target audience based on the buyer persona.
How automation can be beneficial for your marketing strategy
1. Personalization Tools
With the ability to personalize campaigns, marketing automation creates a feeling that the company knows its prospects by their name, helping you build loyalty for your brand.
By leveraging the personalization tool that is offered by the marketing automation software, you can personalize your email content and subject line. This will help you in delivering highly targeted information tailored to the recipient’s needs and interests.
Must Read: How to choose the right Marketing Automation Software for your business
2. A/B Testing and Tracking Customer Behavior
With the marketing automation tools allowing you to A/B test the landing pages and the emails, you can track customer behavior to provide them with the most relevant content and spot the hottest leads. This function lets you build strong relationships with customers and properly target your marketing efforts.
3. Segmentation
By segmenting customers with common characteristics into groups, you can engage with each one of them individually in an automated way. The segments are dynamic, meaning that a customer can migrate from one segment to another based on his or her behavior. Also, one person may belong to more than one segment.
4. Increased Conversion Rates with Stronger Engagements
Nearly 80 percent of the companies reported that investing in marketing automation has increased their number of leads generated. On top of that, 53 percent of such businesses have seen a higher conversion rate of leads into paying customers with stronger engagement rates.
5. Enhanced Productivity
With the smaller tasks being automated, your team can focus on working on result-driven tasks like engaging with the customers in the later stages of the sales funnel. The different types of workflows created based on the various triggers help the marketing team to be clear with their objectives. This also helps them to understand what their process will be and what objectives would be accomplished.
6. Lead Nurturing
Marketing automation assists marketers by providing them with an in-depth report to better understand their buyer’s personas and their purchasing habits. This helps them to provide what their target audience is looking for in the market to purchase. Marketing automation clearly defines the lifecycle stage, and this helps the team members to work on leads more effectively as per the actions that need to be taken according to the different stages.
7. Campaign Management
The content that must be posted on the website, social media monitoring and scheduling of posts, automated email drip campaigns based on the activity of the target audience, and other channels can be easily managed at one centralized place thus giving the decision-makers a clear picture to view the progress of the assets being developed as per their marketing objectives and strategy.
Not only this saves a lot of time but also helps in making sure that the activities are streamlined to the goal of the organization.
With the success of most modern businesses heavily dependent on technologies, marketing automation software is one of the most effective tools they can invest in. Like any other automation solution, it will align your marketing and sales team’s work more productively. Not only that, by leveraging the marketing automation platform efficiently, you can also increase the revenue and conversion rate, generate more quality leads, close more sales, and build stronger relationships with customers.
Markivis, being a Marketing Automation agency has a team of Martech experts with a combined experience of working with over 20+ clients. We leverage our experience of working with different marketing automation tools to provide our clients with scalability and help them in their approach to market their services to their target audience.
