Our client is a process outsourcing and technology services company specializing in process management for diplomatic missions worldwide. The company manages visa and passport issuance-related administrative and non-discretionary tasks for its client governments. Its headquarter is in Dubai, United Arab Emirates, with 3395 application centers and operations in 144 countries across 5 continents.
Beyond Passe wanted to revamp their corporate website and create an Instagram community for those interested in adopting a plant-based diet in India. They needed the work to be done quickly with minimal oversight.
To solve their marketing challenges, our team divided this project into three parts.
At Markivis, we believe that PROPER UNDERSTANDING IS THE KEY to building a great strategy for any given brand. Thus, with the very first interaction, we focused on understanding our client’s requirements, vision, and expectations regarding the whole project.
We started building the brand persona of beyond passe as the first phase- revamping the website began. In order to do that, we did our thorough research and competitor analysis. Upon every interaction with the client, we got more clarity and a better mutual understanding of how to take things forward.
Thus, we move ahead with web development and designing of the website, modifying the existing Content, writing new Content such as blogs, and designing creatives like; banners as per the website needs.
Parallelly, we started creating Content for the Amazon product page of our client. The Content there needed to be accurate and informative, as the end goal was to take the target audience to those product pages.
Now comes to the final part of this project, where we established the brand on a popular and active social media platform; Instagram.We created a brand identity that could resonate with their audience and help them build a community.Starting from the logo to the look and feel of the page. Moreover, our team did in-depth research related to the competitors, target audience, plant-based market: their current and future scenarios.
Since the brand was entering into the social media ecosystem from ground zero, we started with organic social media marketing by creating and curating informative and fun content around healthy and plant-based lifestyle that could engage the viewers, help them understand the brand’s crucial messaging, and convert them into potential buyers.
They are high quality, detail-oriented, competent, and they possess great communication skills! Moreover, the project was delivered 2 weeks ahead of schedule. It required minimal inputs or oversight from us.We have received very positive feedback on our new branding.
Lavindra de Silva
Managing Director of Beyond Passe
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