About the client:

FinEzzy, a pioneering fintech startup, entered the competitive realm of personal finance with a distinctive proposition: Loans against Mutual Funds (LAMF). Despite facing a market saturated with established players, FinEzzy aimed to disrupt traditional finance with innovative solutions.

Business Challenges:

Upon venturing into Loans Against Mutual Funds (LAMF) services, FinEzzy encountered notable challenges:

• Intense Competition: In a market dominated by larger competitors, establishing a unique identity was paramount.
• Brand Establishment: Starting from scratch, FinEzzy needed to build brand awareness and foster trust among potential customers.
• Budget Constraints: Operating with limited resources, crafting a cost-effective marketing strategy was crucial.

Approach:

To overcome these challenges and achieve their marketing objectives, FinEzzy collaborated with Markivis to deploy a comprehensive marketing strategy:

• Enhancing Digital Presence and User Engagement:

– Website Development: We launched a simplistic website with an interactive tool for people to validate the benefit of the Finezzy offerings.

– Social Media Management: Improved engagement across social platforms cultivated an active and loyal user community.

– SEO Optimization: Strategic SEO efforts bolstered online visibility, attracting organic traffic.

•  Strategic Paid Campaigns:

– Maximizing Budget Impact: Incremental investments in paid campaigns enabled FinEzzy to expand its market reach efficiently.

• Influencer Partnerships & Media Relations:

– Leveraging Influencer Marketing: Collaborating with social media influencers broadened brand’s audience reach.

– Public Relations: Engaging in media activities enhanced brand recognition and credibility.

• Community Engagement Initiatives:

– Hosting Social Media Contests: Contests resulted in a 150% increase in social media followers and heightened engagement, enriching the brand’s online community.

Results:

1. Rapid Market Adoption: Within five months of launch, FinEzzy application garnered over 60,000 downloads on Playstore, indicating a favorable market response.
2. Substantial Loan Disbursement: FinEzzy demonstrated financial prowess by disbursing loans exceeding 11 crores.
3.  Diverse Loan Portfolio: Processing over 700 loans, FinEzzy solidified its position as a prominent player in the personal finance sector.