Marketing Analytics plays a vital role in identifying the success of Marketing investments. The data can provide valuable insights to help you course-correct your marketing strategies and measure your ROI on marketing tools.
The challenge, though, is the amount of data that is being offered by these tools. These tools provide information that can be time-consuming to comprehend and require specialized analytical skills to draw actionable insights.
Markivis helps its clients analyze data from these tools and dashboards and provide recommendations that can help improve the overall customer experience.
Google Analytics is one of the most comprehensive tools which can provide insights on your website traffic and measure the effectiveness of your digital marketing campaigns. In addition, you can also identify what people are searching for when they reach your website. Organizations at times make the mistake of taking an inside-out approach rather than an outside view. These mistakes can impact the traffic on your website.
Google Analytics services help the client in understanding if their digital marketing strategy is working effectively. We help our clients in decoding these analytics and help them understand:
Most CMO’s are under constant pressure to run digital marketing campaigns and then start building the next one. Rarely do they have time to do an in-depth analysis of why a campaign performed better than the previous one or how they could have improvised on the campaign to make it better. These insights are valuable and can help you in making your next campaign better.
We help our client’s post-campaign analysis, bringing different lenses to view the campaign, channels, and messaging. We help our clients by:
Our client is a blockchain-based fashion-tech start-up who has built a…
Marketing Analytics - Five trends to watch out for
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Social Media Monitoring
Social Media monitoring involves monitoring various online platforms to capture what people are mentioning about a specific brand or individual. In today’s digital environment when small things can blow out of proportion, it is important for brands to monitor social media channels. It is also important to listen to the conversations that happen around your brand to understand the market trends and can help you in adding value to your market research. In addition, you can also use this to gather competitive intelligence and understand what your competition is talking about.
At Markivis, we go a step ahead and can also help you gather social media intelligence on your key target audience helping you to build better marketing communication to engage with them both online and offline.
Creating a Real time Response Mechanism
Hashtag Tracking
Competitor Analysis
Leveraging Moment Marketing