Your Marketing Strategy should be clearly tied to the sales team goals and larger organizational objectives. At Markivis, we take a deep dive into your business, understanding how your consumers purchase and what differentiates you from your competition. We help bring together all the aspects of your marketing strategy and planning while applying analysis, research, and identification of your target markets.
Our efforts and expertise are directed towards the strategic positioning of your company and the implementation of the customized plan that would suit you well. By helping our clients in their channel strategy, budget allocation, and resource planning, we ensure that we pre-evaluate the results that we tend to achieve.
You have built a great solution or a product; or you have a great service; how do you take it to the market. Creating the right marketing strategy can be crucial to the success of your service offering or product. It is critical to define the value proposition and identify why your target customer should buy from you. If you are launching a new product / service in an existing market or entering a new geography, a right GTM strategy can help you get a competitive advantage that can turbo charge your sales pipeline.
As the buyer journey process evolves and becomes more digital, defining the value proposition becomes more critical for organizations. Defining the right target audience, mapping the buyer decision journey, building the right messaging, identifying competitive advantage and product mapping are some of the critical processes of building the GTM strategy.
A value proposition is a framework that defines the challenges that you resolve and why a prospect should buy your products or services. Defining a value proposition requires an in-depth understanding of the product, solutions, and services and packaging them with the right set of messaging creatives so that they resonate well with the target audience.
The value proposition is essentially the promise that the brand offers. The value proposition is the first step in building the marketing plan. Why should someone engage with you, and what results they should expect is defined in the value proposition?
At Markivis, we help organizations define their value propositions and help them take them to the market.
When should you do your outbound marketing campaign? Should you pass on leads to your sales team directly, or should you first qualify them? How should you do your lead scoring, and at what stage should the lead handover happen? What are the kind of qualifying questions that you should ask a lead before they become qualified? These are a certain set of questions that are needed to be streamlined to ensure that your marketing team can work closely with your sales function.
At Markivis, we help you define your entire marketing process to become a more streamlined effect, and there are no lead leakages in the process.
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Social Media Consulting
In today’s digital world, brands and organizations cannot afford to stay away from social media. LinkedIn, Instagram, Facebook, Twitter all need a definite strategy and approach. Which social media platform is relevant for your business? Does it make sense for you to invest your time and energy into a social media platform? When should you start building a social media platform?
There are multiple strategies or approaches behind creating the right social media plans. At Markivis, we help organizations build their social media strategy by understanding their business needs, the end goal objectives, and how social media will add or contribute to the organization’s overall growth. Our Social Media Consulting.
Social Media Platform Management
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