Business Marketing Managers are always under pressure to launch their campaigns. While they measure the basic analytics of CTR, Open rate, Engagement Rate etc. the need is to truly get into the details of the campaign.
As an independent marketing consulting firm, we can do detailed analysis of your marketing campaigns. Bringing an outside in perspective, we evaluate your campaign including target audience, messaging, and channels, providing insights on how you can improve your campaigns going forward.
Numbers can be very misleading, specifically in a context where the comparison is generally between apples and oranges. Almost everyone does basic post-campaign analysis on different data points, including open rate, bounce rate, CPC, and such. However, most digital marketing managers will never go back to review the campaign itself.
There are multiple factors in defining the success of a campaign. This becomes more complex when the campaign is executed across multiple channels and needs a thorough review to determine the success or failure of the campaign.
We help our clients with:
Messaging is a critical factor in the success of any marketing campaign. A clear, crisp, and consistent message can be the difference between a high performing marketing campaign and a failed campaign. Almost 50% of the success of a digital marketing campaign relies on the landing page. It is not just enough to design a great banner ad. It must be backed by an equally great, resonating, and relevant landing page.
How do you communicate the message to the target audience, the choice of words, and the tonality of the campaign play a critical role in the success of the campaign. We at Markivis evaluate a campaign by looking at the complete messaging of the campaign including the various touchpoints such as advertisements, blogs, case studies, landing page etc.
The digital marketing has opened multiple channels to reach out to the right target audience. You can choose channels which allow you to target precisely or channels which can have a broader reach. Each has their own set of advantages and disadvantages, and similarly a different price point. The channels can have a significant impact on the RoI of the entire marketing campaign.
Did your marketing campaign addressed the following areas effectively:
It is important to run surveys and analyses to determine whether you understood your target audience properly in terms of specific platforms, in the first place. The digital sphere has many platforms for you to reach your consumers.
If you were not able to define your audience properly, you will not be able to choose the platforms correctly. Consider whether your efforts to define your audience yielded the right results. Did you choose the right platforms to target those audiences?
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