A website is a living document constantly evolving. The new updates brought by Google on SEO, updates on applications like chrome and new devices can make a website obsolete or non-responsive in a short span of time. in addition, websites can provide huge intelligence on how your users are behaving on the website. What pages are they liking, what pages are they not interested on and even how are your campaigns performing. We at Markivis help clients decode this intelligence into actionable insights.
Google Analytics tool has evolved over the last few months to become a great insight tool for marketers. With the kind of information available, the marketers can get insights on user behavior, pages which have engagement and pages which have low engagement. In addition, the tool can provide great demographic information about your visitors, giving you ideas on how to plan your campaigns and the messaging.
No matter how good the content on your website is, if it does not include the right keywords, it would not be visible to your target audience. This is the reason why your Keyword Strategy is one of the most important parts of your content plan as well as your larger marketing strategy. A good keyword strategy can not only help you boost your SEO, but will also help you yield maximum ROI from your website.
At Markivis, our team of SEO experts take a close look at your existing keyword strategy and provide valuable insights on how to optimize your website for more qualified search traffic.
Having an in-depth understanding of why the specific pages of your website are performing better as compared to others plays a critical role in your website analysis. A page wise SEO and Design audit of your website can help you identify new opportunities to spur engagement on your specific website page. By providing you with extensive page wise reports, we help you identify the following key issues that causes hindrance in creating a better user experience.
UI/UX directly impacts the way visitors see your business. Visitors are more like to engage, stay or even buy from a website that has a positive user experience. Our in-depth analysis of your website will help you pinpoint factors that are hampering your visitor’s experience. Also, user experience is the number one factor for SEO ranking making it another reason to not overlook.
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