Marketing Guide for Startups

Your startup is off the ground, your first few customers love your offering, and have even recommended your product/service to their network. However, after a brief period, you realize that most of your target audience doesn’t even know that your great product or service even exists! This is why Marketing is crucial for the growth of your business. Building a well established marketing plan and investing in marketing activities work as a growth amplifier for a startup. However, the question still remains: How do I maximize the Marketing ROI?