Animation videos are recommended to be used for giving a small overview about a product or a solution offering. Animated videos can be with or without characters. They can demonstrate real-life scenarios, for example, a manufacturing floor in an airport or any other area, and show the engagement of how your product or service can be used. When created with relevant voice overs, these videos can give viewers an overview of your product or service offering in a short period of time.
Product videos are generally longer in nature. They not only give the user a realistic overview of how the product looks, but they also walk you through the interface, the screen and how to navigate it or use the solution. Product videos are jointly backed up by a voice over and are done using screen recording where you show the product or the solution and show the navigation and uses.
While creating videos on the mobile phone is common today, B2B videos require a different level of the thought process behind it. What is the message you want to communicate? What should be the background, background sound, and music. The graphics at the back end are all very critical for creating a successful video. Be it client testimonials, employee testimonials, lab shootings, facility shootings, or even 360 degrees AR and VR shooting services, Markivis works with a professional team of videographers, sound specialists, and editors to create long-lasting videos.
A brand video communicates your story of what your brand truly stands for. It is the first set of videos that prospects view when they visit your website. Right brand video communicates the entire vision, mission, and purpose of the organization. It also helps create a sense of interest and curiosity for prospects and potential candidates to explore your website further. The brand video is not a combination of some stock footage, or animation is and is generally created from scratch by doing some live shootings.
Motion Graphic for a leading global technology company.
20 Effective Video Marketing Tips to Skyrocket your Traffic
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